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  A slowly opening ritual of perception

If gifts are a language, then the packaging of the Rainbow headphones chooses to speak in a whisper.

It's not the usual kind of box that breaks apart upon opening and is filled with filler. You won't even hear the harsh sound of plastic sealing; instead, it's like opening a limited edition book— with a simple, rigid magnetic opening, the box itself remaining blank, like an unfinished sentence, its blank space holding a heart waiting to be understood.

When opened, it is not a stack of single objects, but a layer-by-layer assembly exploration :

  • The headband, earmuffs, leather cover, and face cover, each module is stored separately and lies quietly in an orderly manner.
  • There is also a card and a charging cable hidden under the accessory box, which seem like prepared reply letters and thoughtful notes.
  • There's no overabundance of color, leaving only tiny yet memorable details on the Magic Band and earphones. You won't notice it immediately, but you'll recall it later in your daily life.

This is not a "sense of luxury", to be more precise, it is a calm design that is not in a hurry to be understood .


We found that people who really know how to choose gifts are not in a hurry to convince others with price and function.
What they care more about is "whether this gift will be kept" or "whether the recipient will remember who gave it to them."

So Rainbow is more than just a headset; it’s a gift that can be slowly unpacked and even reassembled.

Each module has a magnetic and rotating locking structure, no screws and no tools are required.
You can assemble a set for the recipient, or you can let them assemble it themselves and experience the sense of "participation" beyond "receiving a gift".

Not everyone likes surprises, but most people will remember the moment they are treated with care.


We have always felt that the best packaging is the kind that does not emphasize being “suitable for gift giving”.

The way you open it doesn’t make people feel like “I received a product”, but more like they received a kind of thought - the kind that can be understood even if it is not said out loud.

And you are the one who makes people feel this thought.
It doesn’t matter what you give, what matters is how you choose to make the other person remember you.


Rainbow ,
A gift that can stay.
It is also a mood that can be opened many times.


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